case study

on the way to wonderland

ALICE’S JOURNEY FROM FINANCIALLY F*CKED TO FREEDOM

You don’t need to fall down the rabbit hole to unlock your unlimited potential and possibilities.

On the way to Wonderland is the remarkable story of Alice Crawley’s terrifying and sometimes humorous descent into a living hell, and more importantly how she managed to find her way out! Ride along with her as she travels the globe on an epic adventure fuelling her self-destructive escapades with drugs, alcohol and massive spending sprees.

With a chronic drug addiction, a track record of nearly lethal overdoses and a growing $185,000 credit card debt spanning two continents while being chased by Interpol, she hits the wall.

After meeting her soul mate Martin, an Australian actuary, who challenges her to step up, clean up and claim the life she deserves, in a moment of clarity, she books herself into rehab twice before finally getting clean. It’s only then Alice manages to dig deep and rebuild herself, mentally and financially, tripling her income in a year, overhauling her spending patterns and along the way discovering her superpowers.

After training as a master coach in quantum techniques and becoming a high-income earner, she pays down all her debt in five years just as she intended.

Now Alice travels around the world again, but this time she shares her story helping others to overcome their destructive patterns, detrimental beliefs and addictions, to claim a limitless life of which we are all worthy of living.

our influence is fresh,
insightful and commercial

at omcre8tiv we believe that design is more than just creativity; it involves analytical thinking and problem-solving. we know that some people tend to pigeonhole design as an emotional and impractical pursuit. however, we recognize that successful design is about creating effective solutions that drive revenue, enhance customer engagement, and address complex challenges. that’s why we apply a combination of design thinking and strategic design methodologies to address our clients’ needs. we work closely with them to understand their goals and leverage our expertise to create actionable solutions that unleash their potential. our approach enables us to solve intricate problems and deliver outcomes that have a real impact on businesses.

alice crawley on the way to wonderland

omcre8iv took a cheeky approach to a serious issue when designing the book cover and layout. the colours were specifically chosen to instil serenity, stability, inspiration and wisdom to the reader. publishing was overseen by omcre8tiv and the go-to-market strategy starting with the brand strategy and continuing through brand experience culminated in the creation of an investor deck for a film which saw results such as:

  • streamers interested in the film
  • book launch with celebrity endorsers
  • multiple podcast interviews
  • numerous press articles and reviews
  • guest speaker engagements